Chinese Business
by Liu, Hong.
2008
Ratist Community Rating
—/ 10
No reviews yet
Your Score Estimate
~?/ 10
Rate a few books to unlock your estimate
Community breakdown
Story
—
Writing & Style
—
Emotive Effect
—
Characters & Voice
—
Pure Entertainment
—
Bars show the community-aggregated score per category. Rate this book to contribute.
Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business and marketing strategies.