Corporate Creativity
by Thomas Lockwood
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Following the success of Building Design Strategy, DMI's latest book, Corporate Creativity: Developing an Innovative Organization, is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity. Packed with insights from the most respected names in the industry, including Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, and Stefano Marzano, this collection includes essays on:• developing a more innovative organizationtaking risks that will succeed and improve your businessimproving employees' creative abilities to further innovationdesigning teams that will promote efficiencyintegrating design into corporate culturecrafting management processes to fuel creativity, innovation, and customer delight Corporate Creativity combines case studies and innovative advice that will both inspire and instruct to create a complete guide for cultivating the creative process. This book is absolutely essential for innovation and business leaders, designers and design managers, and forward-thinking students!