Evaluating Media Bias

by Adam J. Schiffer

2017

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"Media bias has been a hot-button issue for several decades, and it features prominently in the post 2016 political conversation. Yet it receives only spotty treatment in existing materials aimed at political communication or introductory American politics courses. Evaluating Media Bias is a brief, supplemental resource that provides an academically informed but broadly accessible overview of the major concepts and controversies involving media bias. Adam Schiffer explores the contours of the partisan-bias debate before highlighting the more consequential shortcomings plaguing American political news. He also takes an in-depth look at the media's role in the 2016 Republican primary and discusses the most notable news controversies that arose in the aftermath of the general election. Engaging and informative, this text reviews what we know about media bias, offers timely case studies as illustration, and introduces an original framework for unifying diverse conversations about the shortcomings of political news"--