Global marketing strategy
by Harold Wong Chee
1998
Ratist Community Rating
—/ 10
No reviews yet
Your Score Estimate
~?/ 10
Rate a few books to unlock your estimate
Community breakdown
Story
—
Writing & Style
—
Emotive Effect
—
Characters & Voice
—
Pure Entertainment
—
Bars show the community-aggregated score per category. Rate this book to contribute.
Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.