Harvard Business Review entrepreneur's handbook

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Starting an independent new business is rife with both opportunity and risk. From the basics of writing a business plan to the challenges of financing your new venture, the HBR Entrepreneur's Handbook is your essential resource for getting your startup off the ground. Topics include: Navigating the world of venture capital funding, Turning innovations into successful realities in the marketplace, Building a business model that makes sense for your business, Developing the sales and marketing programs needed for your venture, and What entrepreneurial leaders must do to build culture and set direction--