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The preeminent social, political, and public policy of the sexennium of Manuel Avila Camacho (1940-1946) was called avilacamachismo. Avilacamachismo was an attempt on the part of the state to create a mass media-based cultural nationalism rooted in loyalty to Mexican personalities who embodied the experience of their history in the artifacts of their creativity. Any understanding of modern Mexico is impossible without reference to this era and this administration, and understanding this era is not possible without reference to culture.