The Development of a Contingency Model of Comparative Advertising (Working Paper, Report No 90-108)
by Cornelia Pechmann
1990
Ratist Community Rating
—/ 10
No reviews yet
Your Score Estimate
~?/ 10
Rate a few books to unlock your estimate
Community breakdown
Story
—
Writing & Style
—
Emotive Effect
—
Characters & Voice
—
Pure Entertainment
—
Bars show the community-aggregated score per category. Rate this book to contribute.