

Winning the White House, 2008
by Kevin J. McMahon
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Change was the theme of the 2008 presidential election. In Winning the White House, 2008, the authors explore the historical and emerging voting patterns shaping this transformative election. After examining the selection of the Republican and Democratic nominees, they address the most compelling economic, social, and foreign policy concerns facing the electorate during the general election campaign. Surveying the electoral map, they then analyze how control of the White House and Congress hinged on the developing trends across the nation's four main regions. Within regions, special attention is paid to the battleground states, voters, and issues that were central to Barack Obama's victory over John McCainches
